The business of selling phones used to be a simple one. A manufacturer made a phone and a customer coughed up the asking price, took the phone home and the business was concluded. There was some kind of warranty but for the most part, it was like buying tomatoes at the market.

Sub-Saharan Africa is the least connected region in the world. GSMA research shows that only 28% of the population used mobile internet in 2020. Lucky for us, there is some investment going into changing that. Unfortunately for us, we aren’t bothered to do it ourselves, instead relying on American companies to step in.

Once a novel idea, digital platforms have become increasingly common. A digital platform enables a business to accelerate its time to market, increase revenue, reduce costs, empower communities and create innovative products for customers. Very few industries have been spared the impact of digital platforms and the number of digital disruptors in traditional markets and platforms grows by the day.